BizSugar.com › News › The Business of Data Brokers #infographic

Many people assume their data is secure and safe on the web, without realizing that everything from social media data (including friend connections and types of media posted) to even sensitive identifying data like social security numbers and birth dates are up for sale by entities called data brokers. In this infographic, MBA@UNC explores the data broker industry, which generates revenues of almost half a billion dollars per year by repackaging this data into various products, including people search, risk mitigation and marketing tools that can be used by individuals or corporations for a price. But how much is your privacy worth?