BizSugar.com › News › Sony’s touchscreen projector technology feels like the future of interactivity ~ Be Updated 24/7

Sony opened up what it calls the “Wow Factory” in a converted warehouse on Trinity Street in Austin, where members of its Future Lab program have set up some of the coolest and weirdest hardware concepts out there. The Future Lab program is a research and development initiative that urges Sony employees to think more about human interaction and creativity, and not just bigger screens and faster processors.