These are the top 100 marketing professors around the world who 1) provide useful content, 2) consistently engage with their followers, 3) truly "get it" when it comes to the best ways to use Twitter and other forms of social media, and 4) were active on Twitter as of December 16, 2012. These professors have been selected using a proprietary algorithm that I developed four years ago and continue to refine.

This list is organized by number of followers (in descending order). You can also follow these professors using Chris Herbert's Twitter list.





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