BizSugar.com › News › Marketing Analytics – The Game Changer

Marketing Analytics is the practice of analysing and measuring marketing performance using business metrics such as ROI, marketing attribution and more. Marketing Analytics has become imperative for marketers to closely evaluate the performance of their marketing initiatives, to succeed in the competitive business world. It not only helps marketers determine the competency of their marketing programs, but also increases the marketing effectiveness that boosts marketing ROI.