BizSugar.com › News › Emoji SEO: How You Can Rank for Emoji-Based Searches? – Part 2 - Cyber Rafting Blog

Psychology Today has mentioned and studied the behavior of Generation Zers and Millenials and they found that they are more likely to express themselves through emoji format over typing their thoughts and feelings conventionally. What’s more is that using emojis to express themselves in a larger fashion will eventually translate into how people use search engines.