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According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8, the Watch dropped more than two points from 99.2 in September and has been on a downward trend since July when it was 107.3. 41% of business owners who said conditions for their own operations were getting worse represents the highest degree of skepticism recorded thus far noted in the 15-month-old survey.