BizSugar.com › News › Boomers More Traditional Online - Not into Blogs, Social Networking

People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study.

Boomers want to connect and interact with others in their communities around shared interests and common issues, but they use more traditional web communications tools, such as email, to keep in touch.

Boomers participate in trusted online communities and share opinions about brands. They're also open to traditional marketing and e-marketing, as long as the message is coming from a source or brand they know and trust.