By 2012, buying power in the African-American demographic will reach more than $1.1 trillion; nearly half of that buying power (45%) will be place within the Affluent African-American segment.
The study further found that the buying habits of African-Americans are different than Caucasian or Latino groups. African-Americans who have household incomes of more than $75,000 most are very interested in fashionable clothing and accessories, however fewer of them are apt to shop online, research products online or plan trips online.
Affluent African-Americans have 45% of buying power
Posted by
melanee under News
From http://www.bizreport.com 1918 days ago
Made Hot by: on February 25, 2008 12:25 pm
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