BizSugar.com › News › Why to Tie Marketing to Time, Not Money

Many small businesses may think it's wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time.

A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it's generally far more lucrative for businesses to reference time and personal experiences in their marketing than focusing on monetary value.