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The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners.

Compared with the overall population, small business owners are more likely to be married and have children, have a college education and earn income greater than $75,000.

Sole-business owners (compared with multi have an income below $35,000 (30% more likely), reside in lower-wealth, less-metropolitan, less-creditworthy areas - and in female-headed households (47% more likely), have a relatively strong interest in religion, self-improvement, children's products, crafts and automotive work and a preference for gospel and country music.

Multi-business owners, compared with sole-business owners and the overall population, are more likely to have household incomes greater than $125,000 - 41% more likely. They have “work hard, play hard” attitudes (38% more likely) and to show interest in cultural arts, books, golf, music, skiing, tennis and foreign travel.