In an economic recession consumers tend to cut budgets but, if provided discounts, they will buy - 54% of adults say they would reduce discretionary spending, and 63% say they would not make a purchase if a deal isn't available - according to a Harris Interactive survey.
Fully 86% of adults surveyed say they have used coupons or discount codes while shopping. But as economic slowdown pushes consumers to re-evaluate spending behaviors and tighten budgets, deal-seeking may become even more common:
Coupons, Discounts Drive Consumer Spending During Recession
Posted by luckycharmer under NewsFrom http://www.marketingcharts.com 5886 days ago
Made Hot by: on April 7, 2008 3:55 pm
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