BizSugar.com › News › 46 Percent of Holiday Shopping, Buying Will be Online

As Black Friday 2015 fast approaches, shoppers and retailers are getting ready for the single busiest day of the year. In the U.S. alone, $9.1 billion was spent by shoppers in stores in 2014, which doesn’t include online sales.
However, a new survey conducted by Prosper Insights and Analytics on behalf of the National Retail Federation (NRF) reveals almost half of holiday shopping (both buying and browsing) will be online this year.
In the 10 years the NRF has been tracking this trend, this year’s projected 46.1 percent represents the high mark thus far for online shopping, up from 44.4 percent of 2014.