BizSugar.com › Marketing › Your On Again, Off Again Marketing Relationship

From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they're on, the next week they're off. The next week they're on, the following week they're off.

Well, in speaking with tens of thousands of entrepreneurs and business owners, I've found that many have the same on again, off again relationship with their marketing. They do a few things to stir up business, then neglect the marketing and go to the “fulfillment” side of the business. When things start to slow down, they say to themselves, “I've got to do some marketing to pick things up” and they invest in marketing. The cycle goes on and on, with good times and bad times, ups and downs, but no real long-term progress occurs.