Just like moths to a flame, the idea of having setting up and writing a blog attracts many businesses every year, only to get burned as the reality of what is involved to maintain it becomes clear. Blogs take a lot (and I mean a lot) of time and effort to be done well and achieve your goals, but few businesses seem aware this is necessary or are unwilling to do this.

A business blog can drive sales and hugely enhance a brand but it can just as easily portray your company as boring and unprofessional. The choice is yours.

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Comments


Written by AngelBiz
529 days ago

The blog, and any social media channel for that matter, can be your best friend or worst enemy depending on how to use it. Just establishing a blog and putting some content once in a while is not going to help you. The key to success with blog and other social media is to have frequent content updates and interact with your audience on a regular business. Your goal in having a blog is to build customer intimacy and loyalty, which will eventually lead to business growth. While having a blog is one of the best ways to do it, you need to use it in the right way to make it work.



Written by marketingnerd
529 days ago

Yes, I suppose this applies to social media as well. None of this is fire and forget marketing, it requires time and effort.



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