The costs of creating or acquiring logos and trademarks are famously erratic - the quoted costs range from hundreds of millions of dollars all the way to zero.

It's not just because ad agencies milk their clients either.

Read to learn more about the surprising reasons why logos cost what they do.

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Comments


Written by HeatherStone
60 days ago

Hey Art,

You're right. I might not have guessed. Except it seems to me I've seen at least some of these somewhere before. The main takeaway, I think, is that there's often little correlation between the expense of a logo and its effectiveness in projecting the brand.



Written by UPmarketArt
60 days ago

Hi Heather,

Yeah, it was tough looking for logos/trademarks that hadn't had their costs quoted in other places before. I suppose few companies would readily disclose how much they paid their designs.

In any case, I feel the costs are justified or at least understandable in most of the cases the group paid a bundle for their designs.

What a lot of laypersons fail to understand is that logos and trademarks don't - or at least shouldn't - exist in a vacuum, and when a whole new identity is created as part of a rebrand, it can be impossible to pin down the true cost of a design against every other part of the marketing plan.

Thanks for reading Heather!



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