BizSugar.com › Marketing › Would You Wear a Cape to Promote Your Brand?

There are plenty of ways to display your branding to customers. In fact, wearable branding is a whole category on its own.
But while some entrepreneurs wear or sell simple sweatshirts or hats with their logo or company name, Allyn Reid chose a more unconventional route.
The founder of Sherpa Press instead wore a cape to promote her brand. Cheryl Conner explains in a Forbes article after hearing Reid speak at the Secret Knock event in San Diego earlier this year: