Find out what David Ogilvy says you should do to help determine if a new idea is going to be big or bust. Ask yourself these give questions.


Written by HeatherStone
1389 days ago

Hi Kasey,

I'm a big fan of Ogilvy, but I think the problem most people have with great ideas is that they fail to understand these these can also be very simple. Anyway, often execution is the most important step.

Written by copyjuice
1389 days ago

Very good point, Heather. Simplicity really is part of many "big ideas" - I believe Ogilvy even writes about that various times. The best ideas are often the ones that are right under our noses, but we expect them to be complex, so we look in all the wrong places.

Thanks for checking out the article!

Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Fred Leo: BizSugar "Contributor of the Week"

Are you eligible to be our BizSugar "Contributor of the Week" on Facebook? Fred Leo is! So give him a big … More
Editor's Picks

Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?