Find out what David Ogilvy says you should do to help determine if a new idea is going to be big or bust. Ask yourself these give questions.

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Comments


Written by HeatherStone
566 days ago

Hi Kasey,

I'm a big fan of Ogilvy, but I think the problem most people have with great ideas is that they fail to understand these these can also be very simple. Anyway, often execution is the most important step.



Written by copyjuice
566 days ago

Very good point, Heather. Simplicity really is part of many "big ideas" - I believe Ogilvy even writes about that various times. The best ideas are often the ones that are right under our noses, but we expect them to be complex, so we look in all the wrong places.

Thanks for checking out the article!



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