Find out what David Ogilvy says you should do to help determine if a new idea is going to be big or bust. Ask yourself these give questions.

Sponsored Content


Comments


Written by HeatherStone
713 days ago

Hi Kasey,

I'm a big fan of Ogilvy, but I think the problem most people have with great ideas is that they fail to understand these these can also be very simple. Anyway, often execution is the most important step.



Written by copyjuice
713 days ago

Very good point, Heather. Simplicity really is part of many "big ideas" - I believe Ogilvy even writes about that various times. The best ideas are often the ones that are right under our noses, but we expect them to be complex, so we look in all the wrong places.

Thanks for checking out the article!



Log in to comment or register here.

Learn How to Build a Firm Benefits Foundation

While health care reform hasn’t gone into full swing mode yet, your business can lay a firm foundation for 2015 by following …
Subscribe

Ian Smith @IanDSmith Builds a Remarkable Business

Ian Smith likes to say that your business is either remarkable or invisible, and that which one it is depends on … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!