Find out what David Ogilvy says you should do to help determine if a new idea is going to be big or bust. Ask yourself these give questions.


Written by HeatherStone
1003 days ago

Hi Kasey,

I'm a big fan of Ogilvy, but I think the problem most people have with great ideas is that they fail to understand these these can also be very simple. Anyway, often execution is the most important step.

Written by copyjuice
1003 days ago

Very good point, Heather. Simplicity really is part of many "big ideas" - I believe Ogilvy even writes about that various times. The best ideas are often the ones that are right under our noses, but we expect them to be complex, so we look in all the wrong places.

Thanks for checking out the article!

Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …

Bernd Geropp @MoreLeadership Engineers Business Success

With a background in engineering, Bernd Geropp founded his first company, a German tech firm, at age 32 with a … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!