If you're stumped for how to find a creative name for a new product; or you want to create a brand with some pizzazz, this simple exercise will help you do just that.
It's called "wordification" -- and it's a practice that's been around for quite awhile.
Wordification: How to Cook Up a Creative Title, Brand or Product Name
Posted by
wordchef under Marketing
From http://thewordchef.com 4588 days ago
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Comments
4587 days ago
Will Farrell, as Dubya on SNL, coined: "Strategery" (then he wrinkled his eyebrows for the "befuddled dufus" look).
Duncan