If you're stumped for how to find a creative name for a new product; or you want to create a brand with some pizzazz, this simple exercise will help you do just that.

It's called "wordification" -- and it's a practice that's been around for quite awhile.



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Written by businessavante
2155 days ago

Hi Tea.

Will Farrell, as Dubya on SNL, coined: "Strategery" (then he wrinkled his eyebrows for the "befuddled dufus" look).

Duncan



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