BizSugar.com › Marketing › Will your next headline be a pair of sweaty socks or a freshly baked pastry? - Digital Doughnut

You know that intoxicating aroma that hypnotizes you when you walk past a bakery? Well that’s pretty much the effect that headlines need to have these days in order to earn a click. Because with so many headlines flooding the web, anything less than head-spinning-irresistibility (that DOESN'T reek of clickbait) could doom the content you worked so hard to create to eternal invisibility.