BizSugar.com › Marketing › Why Content Marketing Is Becoming the New Public Relations

Public relations practitioners, like most of their marketing colleagues, are struggling with the new realities posed by the decline of traditional media and the rise of unfamiliar new approaches. The effective use of content marketing will almost certainly replace much of traditional public and media relations.

Joe's presentation to the Cincinnati PRSA did a terrific job of explaining why these fundamental changes are happening—and how to leverage content marketing to best serve client marketing needs.