BizSugar.com › Marketing › Why Your Business Website Needs More Local Content

Struggling to rank highly in local SEO results? The problem may be your content. It’s just about impossible to rank highly in organic search without killer content– and that goes for local search, too. But creating killer local content is about a lot more than just stuffing a page with geo-targeted keywords. Awkwardly inserting popular search phrases like “coffee shop Austin Texas” or “Indiana car accident attorney” into every few lines of copy won’t help your ranking. (And you might even incur a search penalty.) Remember, Google’s ultimate goal is to provide searchers with the most relevant content as quickly as possible. To rank at the top, you need to think of yourself as the solution provider. And the solution you’re providing? Great content that answers search queries, of course and that’s the key to local content marketing.