BizSugar.com › Marketing › Why You Need A Brand Before An SEO Or Content Strategy

If you’ve read my content before, you’ll know that I’m a strong proponent of SEO and content marketing. I believe them to be the most cost-efficient, long-term beneficial elements of any overarching marketing campaign, and on a fundamental level that makes them higher priorities than almost any other marketing strategy. Knowing that, it may come as a shock to know that there’s one marketing element far more important than SEO or content, because without it, your SEO and content campaigns will mean nothing: your brand.