Project Buyology was a fascinating research project conducted by Martin Lindstrom that used brain scans to better understand what really motivates someone to buy a product or get excited about a brand. The research was conducted at a cost of around $7 million, but you can learn a great deal about the results of the study in Martin’s book Buyology.
Why We Really Buy - Duct Tape Marketing
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From http://www.ducttapemarketing.com 897 days ago
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