BizSugar.com › Marketing › Why Optimizing Your Affiliates’ Performance Works in Your Advantage

Last month Nadia explained why it’s so important for you to incorporate affiliate marketing into your lead gen strategy. Today, she wants to explain what to do after you start signing new affiliates. As an Account Manager, you should always try and help your affiliates optimize your campaigns. By effectively assisting them before and during the launch, you are ultimately helping yourself as their performance affects both your revenues.

To help you help your affiliates, here are a few steps to take and questions to consider: