As with most things that matter in business today, revenue considerations are compelling. The bulk of all commerce (over 80%) still happens at the brick-and-mortar level, and will for some time. A low percentage increase in conversions in-store is much more compelling than a higher increase in conversions other forms of commerce (such as m-commerce.)
Why Mobile Matters to Retailers
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 4909 days ago
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