Content marketing has officially claimed its spot as a leading marketing strategy, as evidenced by research that shows 87 percent of B2B marketers are employing the initiative. In fact, content marketing is outpacing all other marketing strategies including search engine marketing (67 percent), events (62 percent), public relations (56 percent), and print-radio-TV (26 percent).


Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Elli St. George Godfrey: Contributor of the Week

You can take the CEO out of the corporation, but you can't take the leadership out of the CEO. At least, that is … More
Editor's Picks

Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?