“For Martha Stewart’s New Fans, Tattoos Meet Appliqué,” a recent article in The New York Times, reported that a number of edgy young artistic types have recently discovered Martha Stewart. They are looking at her and what she sells though a new lens, and liking what they see.


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Comments


Written by tiroberts
591 days ago

This is an interesting article, Diana. I can see how some brands begin attracting audiences that they weren't targeting. It's def a smart business move to begin catering your marketing efforts more to a specific audience if you see your product or service being received well there - weather it was on purpose or not. Thanks for sharing on BizSugar.

Ti



Written by lyceum
596 days ago

Diana: I got an aha-moment, reading your post! :) I will be go out looking for potential customers in "wrong" places! ;)



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