“For Martha Stewart’s New Fans, Tattoos Meet Appliqué,” a recent article in The New York Times, reported that a number of edgy young artistic types have recently discovered Martha Stewart. They are looking at her and what she sells though a new lens, and liking what they see.


Sponsored Content


Comments


Written by tiroberts
659 days ago

This is an interesting article, Diana. I can see how some brands begin attracting audiences that they weren't targeting. It's def a smart business move to begin catering your marketing efforts more to a specific audience if you see your product or service being received well there - weather it was on purpose or not. Thanks for sharing on BizSugar.

Ti



Written by lyceum
663 days ago

Diana: I got an aha-moment, reading your post! :) I will be go out looking for potential customers in "wrong" places! ;)



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Building a Small Business From Your Writing Talents

Our latest BizSugar Contributor of the Week brings something unique to the table, a business model more entrepreneurs … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?