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Why Does Gen Y Buy? To Show Off Status

Why Does Gen Y Buy? To Show Off Status - http://growsmartbusiness.com

Posted by Maria Haubrich under Marketing
From http://growsmartbusiness.com 4913 days ago

By Maria Valdez Haubrich While there’s lots of data showing that Generation Y consumers are more socially conscious and less susceptible to advertising than many other generations, when it comes down to making purchasing decisions, they’re still motivated by an age-old factor: showing off their status.

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Comments

Written by businessavante
4914 days ago

Interesting, and I think generally valid assessment. "Age Old" is Right! 40 years ago this also generally described my generation - to a tee! Eco issues, up-to-date technology (of the day), status - all of it!

businessavante

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