When and why B2B marketing fails.

When and why B2B marketing fails. Avatar Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 592 days ago
Made Hot by: ObjectOriented on January 16, 2013 12:33 pm
Great content may fail because it isn't marketed properly. But B2B marketing can fail, too. Learn when and why B2B marketing can fail and how to prevent it.

Sponsored Content


Comments


Written by SusanFantle
589 days ago

Lyceum -- I think sometimes B2B is harder and sometimes B2C is harder. It depends on the product and the market. Regarding social media in Europe, I'm afraid I cannot help with that. Social media is not one of my specialties nor is non-US marketing. Sorry.



Written by lyceum
589 days ago

SusanFantle: Don't be sorry, be happy! :) Thanks for your reply. I will continue my quest for great B2B cases... ;)



Written by SusanFantle
589 days ago

Lyceum -- the reasons for failure are exactly the same in B2B and B2C. However, with the exception of a few areas of products and services, consumers are a bit easier to target.



Written by lyceum
589 days ago

SusanFantle: Thanks for your reply. Which areas do you think are a bit easier? Why is it so hard to find business cases on B2B social media marketing in Europe?



Written by lyceum
590 days ago

Do you think it is harder with B2B marketing than marketing directly to end consumers?



Written by sadiakomal
592 days ago

Proper marketing is necessary.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Joanie Mann @JoanieMann Makes Sense of Business Technology

Many business owners find the changes in technology confusing. Cloud hosting, web-based accounting, online business … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?