When and why B2B marketing fails.

When and why B2B marketing fails. Avatar Posted by SusanFantle under Marketing
From http://b2bmarketingsmarts.com 1049 days ago
Made Hot by: ObjectOriented on January 16, 2013 12:33 pm
Great content may fail because it isn't marketed properly. But B2B marketing can fail, too. Learn when and why B2B marketing can fail and how to prevent it.


Written by SusanFantle
1047 days ago

Lyceum -- I think sometimes B2B is harder and sometimes B2C is harder. It depends on the product and the market. Regarding social media in Europe, I'm afraid I cannot help with that. Social media is not one of my specialties nor is non-US marketing. Sorry.

Written by lyceum
1047 days ago

SusanFantle: Don't be sorry, be happy! :) Thanks for your reply. I will continue my quest for great B2B cases... ;)

Written by SusanFantle
1047 days ago

Lyceum -- the reasons for failure are exactly the same in B2B and B2C. However, with the exception of a few areas of products and services, consumers are a bit easier to target.

Written by lyceum
1047 days ago

SusanFantle: Thanks for your reply. Which areas do you think are a bit easier? Why is it so hard to find business cases on B2B social media marketing in Europe?

Written by lyceum
1047 days ago

Do you think it is harder with B2B marketing than marketing directly to end consumers?

Written by sadiakomal
1049 days ago

Proper marketing is necessary.

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