Fifty-nine percent of recently surveyed companies executed a major market-segmentation initiative in the previous two years. Yet only 14% derived real value from the exercise. What's wrong with market segmentation?
Editor's Picks
How to Fight Distraction When Working Online
5 Ways B2B Brands Can Rock Pinterest
What is Truth?
Facebook Timeline: You Can Run But You Can’t Hide
What's the PR Lesson from Facebook?
“Great post Sian. Nice to continue learning bits and pieces on Twittering...”
“Oh wow thank you - I'm honoured :)...”
“Fiona,
I like point number two the best. Write like you talk. This is...”
“There are, however, certain creative passions like music, for one, where...”
“Hey Stephanie! I use HootSuite a lot, but there's a major MAJOR drawback...”
- Legal
-
Privacy | Terms of Use
© 2007-2012 BizSugar.com.
Content posted by BizSugar users
is dedicated to the public domain.
Comments