BizSugar.com › Marketing › What Happens To Your Conference Event Or Trade Show Leads When The Lights Go Out?

I just had a brief conversation with our prospecting team who are currently working on qualifying leads for a well known technology company. The leads come through from events and tradeshows the company regularly participates in and the team was notified that a bunch of leads from a more recent trade show have been added to their CRM and these would be a priority over the previous events that have been uploaded earlier. This was a good call for the simple reason :- the sooner a lead is contacted and qualified after it's been generated, the higher the chances of a positive response.