When marketing is out there creating interactions, they need to consider the value of each one. It's easy to respond and move on, but to embrace participation, you need to consider all the ways what you learn and experience can be used to enhance your emarketing strategy, the relationships and credibility you establish, and the progress your prospects make toward purchase.
What are you doing with user-participation content?
From http://marketinginteractions.typepad.com 1273 days ago
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