BizSugar.com › Marketing › What You Need to Know About Hispanic Consumers

The Hispanic population in the U.S. is the nation’s largest minority group, and it’s still growing. Some 16 percent of Americans ages 6 and up were Hispanic in 2012, an increase from 14 percent in 2006, according to a recently released report from Experian Marketing Services. The New American Consumer: Trends in Hispanic Consumer Demographics. Among younger age groups, an even larger percentage is Hispanic, signaling that this demographic will have even more purchasing power in the years ahead. While fewer than 10 percent of Americans age 50-plus are Hispanic, nearly 25 percent of those aged 6-34 are.