If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are planning to increase their investment in digital commerce in an effort to make a clearer connection between digital marketing spend back and business revenue.
What Trends Will Drive Digital Marketing Success in 2016?
Posted by Ihya1324 under MarketingFrom http://www.adweek.com 3013 days ago
Made Hot by: Webdev1 on January 21, 2016 9:17 am
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