What To Do When Your Marketing Project Becomes a Wraith

Posted by Squawk Media under Marketing
From http://www.wtfmarketing.com 4001 days ago
Made Hot by: ObjectOriented on May 13, 2013 11:35 pm

Every time I see one of these creeps, I'm reminded of nightmare projects. You know the kind - they take up all your time, suck the life out of you, diminish your will to live, and just won't die.
Identify a Wraith Project--Is the project taking up more and more of your time just to keep the status quo? Is the project hard to name? Nebulous? Hard to define?

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Comments

Written by HeatherStone
4001 days ago

Hi Nick, interesting post!

My take on it is that these wraith projects are as you stated, generally lacking in constraints: scope, time, even sometimes funding. I've noticed projects get out of control when they're too well funded, have too many resources to draw on, and too many stakeholders who don't really know what they want to achieve with the project an have no real project manager to manage and define the project.

Do you agree about the resources? I mean, have you seen these Wraith projects resulting from just having too much funding or people or facilities?

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