BizSugar.com › Marketing › What Target Can Teach You About Interactive Video

Halloween is almost here and with it is the likely onslaught of marketing aimed at converting customers in a way that stands out but is still in keeping with the season.
This year, Target is celebrating Halloween with a series of YouTube interactive videos and a mobile app that helps trick-or-treaters’ parents find the best houses.
Last year, the retailer ran an Instagram campaign — Halloween Hills — for the holiday. But this year, Target decided to use a channel from which customers receive inspiration for making costumes, decorations and recipes.
The YouTube series of videos called the “The House on Hallow Hill” was created in-house and includes six videos that use 360-degree technology.