What Should You Do If You Just Don't Like Marketing Your Business?

Posted by SusanBrown under Marketing
From http://growingyourbiz.co 3812 days ago
Made Hot by: advertglobal on November 12, 2013 8:26 am

What happens if you dread marketing your business? Is this something that you can really “hand off”? Even if you technically can, should you?

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Comments

Written by AngelBiz
3811 days ago

Susan - Interesting point. Every business owner needs to understand marketing, however it doesn't mean he needs to take care of it himself. There are two aspects of marketing - strategic and tactical. The owner needs to take care of strategic marketing piece. He certainly seek advice from experts, but at the end of the day it needs to be his call. The tactical piece of marketing can certainly be outsourced, however it needs to be based on the strategic decisions made beforehand.

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Written by SusanBrown
3811 days ago

Hi Harry,

Yes, the tactical piece of marketing can be outsourced, but I personally feel that not in every case should it be- or at least not all of it. There are many, many benefits to getting out there and doing most of the marketing yourself as a small business owner, and they can outweigh by far the "cost" of getting it done.

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