BizSugar.com › Marketing › What Sasquatch Can Teach You About Brand Excellence

ESPN The Magazine is essentially the print equivalent of a prime-time advertising slot for big brands. But in a publication driven predominantly by striking imagery and cool aesthetics, standing out from the crowd can be nigh unto impossible. That’s where it comes in handy to have constant access to an eight-foot, 374-pound model covered in hair. And small brands too should take note.