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What is Google’s Panda Update and How Do I Recover My Site From A Panda Penalty?

What’s black and white and can reduce your website traffic by 50% overnight? Google Panda.


Google has given several of its large-scale algorithm updates names based on cute little animals, one of which is Panda. However, many webmasters and website owners find these algorithms far from cute. Originally rolled out in February 2011, Google’s Panda update has become a game-changer in the realm search engine optimization (SEO), forcing webmasters and Internet marketers to rethink their strategies.