BizSugar.com › Marketing › What Is A Self-Liquidating Offer? (Hint: Done Right, It's Free Lead Generation)

Liquid Gold... Ok not quite, but this advanced marketing tactic can basically get you free leads if implemented correctly.

I wrote this article explaining what exactly the tactic is, why it's "gold" for your business, and detailed step-by-step how I implemented it in my own business. Enjoy and let me know what you think.