BizSugar.com › Marketing › What Does Traction Feel Like?

I’ve been working on NinjaOutreach for over a year now.

And every month I feel that we’re making solid progress. Of course, there are many months that I wish things were moving faster – but never did I feel like we ended the month at the same place we started it (or worse off).

Every month the business is better than it was in the last month – that’s progress.

But in the last few weeks, I’ve felt something beyond progress – traction.

Traction is a word commonly used in the startup community. You either have it, or you don’t, and trust me, you want it.