What consumers want when they engage with your brand on social media is often very different than what you think they want, according to a new study by The CMO Council and Lithium. The study, “Variance in the Social Brand Experience,” polled more than 1,300 consumers and more than 100 marketers and found that, by and large, businesses aren’t giving consumers what they want.
What Do Consumers Expect When They Engage With Your Business on Social Media?
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