This is a common question and can be a challenge to work out. These days you have an abundance of marketing tactics to choose from and it is important to make your choices wisely. After all, who has an endless supply of time and money and not get the results desired.


Written by AngelBiz
825 days ago

Susan - One of the best tactics is to use the power of word-of-mouth. Your existing customers are the best source of new customers in the future. Provide great value, superior customer service and they will do marketing to new customers for you, without charging you anything for it. You can enable them to do this by providing tools on your website and social media site.

Written by m4bmarketing
824 days ago

Hi Harry, agree that referrals from current customers are a great tactic.


Written by HeatherStone
829 days ago

Hi Susan,

As a thought experiment, it can be helpful to simply pick one of the points you've listed above--say, customers, time or money budget, market etc.--and figure out a set of tactics to fit that particular variable. Do this a couple of times with a number of the variables as a kind of brainstorming exercise. This will keep the process simple and allow you to consider a number of different tactics without being overwhelmed by trying to pick just one that fits them all.

Written by m4bmarketing
828 days ago

Hi Heather,

Good idea about brainstorming and it is good to remember not all the factors will be important at the same time. They are just a few things to think about, except for customers who will always need to be factored in.


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