Webinar Recap: Five Key Insights for Buyer Personas

Posted by BLASTanna under Marketing
From http://blog.actonsoftware.com 4385 days ago

Adele Revella of the Buyer Persona Institute provides insights on how marketers can use buer personas as a tool for bettering understanding how their customers interact with their brand.

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Comments

Written by HeatherStone
4385 days ago

Interesting recap. I'm going to check out that Website, however on the face of it, it looks like creating a buyer persona is just identifying marketing segmentation, however based on interviews. Am I over simplifying this? There's no doubt that this can be useful, however I'm going to have to read a lot more on it to see how it really differs from marketing segmentation.

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Written by BLASTanna
4383 days ago

Heather, I'm only beginning to learn about buyer personas, but I attended this webinar and the speaker is a good resource. She can be reached on Twitter at @buyerpersona.

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