This is for the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing didn’t connect with, and emotionally resonate with, the regular people he was trying to reach.
Want Great Marketing? Follow Apple's Example.
Posted by follis under MarketingFrom http://smallbiztrends.com 4264 days ago
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