BizSugar.com › Marketing › USP 101: How to Uncover Your Unique Selling Proposition

NOVEMBER 06, 2015 In today's competitive business environment, there may seem to be a nearly infinite number of options for your potential customers to choose from. No longer are buyers limited to local companies—thanks to the Internet, there's a world of alternatives out there, and seemingly endless marketing messages barraging consumers. To make your business stand out from the crowd, it can be vital to identify your unique selling proposition (USP).