BizSugar.com › Marketing › Using Big Data Within Your Marketing Strategy

By Luke Clum

For all of its creativity and attempts at deep analysis, traditional marketing has always been somewhat of a guessing game. Sure, you could create new campaigns based on analyses of those that had come before, and you could even do mid-campaign evaluations, but traditional marketing measurements were imprecise at best, painting a broad picture of the consumer and lagging behind changing desires and market demand.