BizSugar.com › Marketing › Unclog My Drain: Making Viral Marketing and Videos Work for Local Small Businesses

Viral marketing campaigns and YouTube videos are much-touted marketing strategies today. But for who?

A common complaint from small businesses is how difficult it is to make such strategies work for them. How do you build a viral marketing campaign or create videos that people want to watch when you're in a necessary yet not-so-glamorous industry such as plumbing or HVAC or some other household service?