By John Abrena

Since the invention of the printing press back in the 15th century, people have been marketing their products to drive up their profits especially amidst competing businesses. The Industrial Revolution led to an explosion of more goods to be sold and more mediums to market them through.

Today, the idea of promoting one’s business and its products has evolved into a dizzying number of different branches to reach more people through more outlets.


Written by lyceum
1812 days ago

John Abrena; I often call social media in Swedish for "konversationsmarknadsföring" (conversational marketing). As a certified networker (by the Referral Institute's partner in Sweden, ReferensAkademin), I recommend you to check out John Jantsch's book, the Referral Engine, if you are interested in this topic.

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