Traditional Corporate Structure Can Hurt Brand Health | Small business news; tips; networking | BizSugar

Submit an Article

9

Traditional Corporate Structure Can Hurt Brand Health

Posted by socialmediamomma under Marketing
From http://www.thebrandauthority.net 3551 days ago

In order to stay fresh, relevant, and dominate their space, brands must constantly reinvent themselves. But does the traditional company structure itself suffocate a brand’s growth and evolution? Does the structure itself create its own roadblocks, choke communication, and suppress innovation?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by 27will
3551 days ago

Interesting points about the separation that can occur between a business's multiple departments as it grows. It's true that in a corporate structure internal divisions can undermine the unity and message of the brand at large.

- 0 +

Log in to comment or register here.

Subscribe

Latest Comments

“Adam: I have to look into this issue in the near future... ;)...”

“Rachel: Thanks for your input. I tend to agree with you. It was...”

“Hey Martin, Honestly, no. I think that most people can tell that they are...”

“Fantastic, thank you!...”

“Honestly, no. I think that most people can tell that they are looking at...”

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!

Share your small business tips with the community!